Monday, February 4, 2013

02/04 Steve Wymer, TIVO, Super Bowl Commercials

Steve Wymer - VP of Corporate Communications & PR for TIVO

For 11 years, TiVo has released data on how TiVo subscribers watch every second of the Super Bowl to determine not just the most viewed commercials, but the most engaging ads and top moments throughout the big game that got the most rewinds.

This year, Taco Bell’s “Viva Young” ad took top honors as this year’s most engaging commercial. 

The following top ten commercials from Super Bowl XLVII according to TiVo all aired in the first half:

TiVo’s Most Engaging Superbowl Commercials 2013


1.    Taco Bell “Viva Young”
2.    Doritos “Goat For Sale”
3.    Hyundai Santa Fe “Pick Your Team”
4.    Doritos “Fashionista Daddy”
5.    GoDaddy.com “Perfect Date”
6.    M&Ms “Anything for Love”
7.    Sketchers “Man Vs. Cheetah”
8.    Pepsi Next “Pepsi Next Drink it to Believe It”
9.    Audi “Prom”
10.    Volkswagen “Get In. Get Happy”

About TiVo Inc.

Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (DVR). Today TiVo is a global leader in advanced television service for virtually any platform or device. TiVo offers its service directly to consumers, and also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single-solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search and deliver millions of pieces of broadband, cable and broadcast content directly to the television. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry www.tivo.com. 

TiVo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. ©2013 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

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